Guide

GEO vs SEO vs AEO

Three overlapping disciplines for getting found. Here's what each one does, where they differ, and why modern growth needs all three working together.

	SEO	AEO	GEO
Full name	Search Engine Optimisation	Answer Engine Optimisation	Generative Engine Optimisation
Goal	Rank your page in results	Be the answer in snippets & voice	Be cited inside AI-generated answers
Where it shows	The classic list of links	Featured snippets, answer boxes	AI assistants & generative search
Wins on	Relevance, authority, links	Clear, structured, direct answers	Trust, citability, machine-readability
Click or no click	Usually a click to your site	Often answered without a click	Influence even with no click

You don't choose between them

These aren't competing strategies — they're layers of the same goal: being found and trusted wherever your buyer is looking. Strong SEO fundamentals make AEO and GEO possible; AEO and GEO future-proof you as search shifts toward AI. The mistake is treating them as separate projects.

We build one content and technical foundation that serves all three, so you show up on a Google results page, in an answer box, and inside an AI assistant's reply — from the same work.

Future-proof how you're found

Book a call and we'll audit where you stand across search, answers and AI — and what to fix first.

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