IgniteMedia Labs
What one connected system did for EngineRoom.
EngineRoom's lead flow swung month to month, with reps buried in unqualified leads. We rebuilt their demand and qualification into one system. Below are their own tracked results — plus illustrative models showing how the same system would map to other situations.
From volatile lead flow to a predictable pipeline
EngineRoom's lead flow swung month to month, and too much of the sales team's time went to leads that were never going to buy. We rebuilt their demand and qualification into one connected system: intent-based targeting bringing in better-fit buyers, feeding an automated qualification layer that scored and routed them before a rep ever picked up.
The metrics shown are EngineRoom's own tracked results, used with permission.
The same system, mapped to your situation
Here's exactly how we'd build the same system for two common situations — method you can judge for yourself, not claimed outcomes.
Connect demand to retention
Paid-social demand wired into a retention-led funnel and email/CRM flows, so first-time buyers turn into repeat revenue and your blended acquisition cost trends down instead of up.
Build a predictable pipeline
An intent-led SEO and Google Ads layer feeding a qualification system, so the founder stops relying on word-of-mouth and spends time only on sales-ready conversations.
Measure what matters
Clean tracking from day one, tied to real revenue — so every decision is judged on pipeline and cost-to-acquire, never on vanity clicks or impressions.
Not luck — a system, built in three moves
The numbers above weren't a clever campaign. They came from rebuilding how demand and qualification connect. Here's exactly what changed.
Volatile flow, wasted time
Lead volume swung month to month with no way to predict it, and the sales team poured hours into enquiries that were never going to buy — so good months hid a leaking funnel.
Demand wired to qualification
Intent-based targeting brought in better-fit buyers, feeding an automated layer that scored and routed every lead before a rep picked up — so attention went only where it could close.
A pipeline they can trust
Predictable, qualified flow instead of guesswork — 4.8× return on ad spend and 92% of qualification automated, freeing the team to sell instead of sift.
You'll always know what's happening and why
No black box, no junior handoff. A clear path from first call to a system that compounds — with the founder on it the whole way.
Free lead-leak audit
Before you commit a thing, we find the one constraint capping your growth and hand you the fixes. Yours to keep, even if we never work together.
Build the foundation
Clean tracking, sharp positioning and a conversion-ready path — so the demand we switch on lands on something that actually holds and converts.
Connect & compound
Demand channels feeding a qualification layer, optimised as one loop — so your cost to win a customer trends down month over month instead of up.
The honest case for working together
You're early-stage — why take the risk on you?
Because you work directly with the founder who designs your system, not a junior reassigned after the pitch — and because we de-risk the first step. The audit is free and yours to keep, our founding-client terms are favourable, and if the first call doesn't surface a constraint worth fixing, you owe nothing. You're not betting on a logo wall; you're getting senior attention with the downside removed.
How do I know I'll get a result like EngineRoom's?
You don't get a guarantee — anyone who promises one is lying to you. What you get is the same system that produced it, applied to your specific constraint, with measurement from day one so progress is visible and honest. We'd rather under-promise and show you the work than inflate a number to win the deal.
What if I've been burned by an agency before?
Most have — usually by someone selling one channel in isolation with no accountability for revenue. We connect demand, trust and conversion into one system and own the number with you. And because we start with a paid-for-by-us audit, you see how we think before any money changes hands.
What does it actually cost to start?
The audit costs you nothing. From there we scope to the constraint we find — not a generic retainer — so you only pay for the stage you're actually in. You'll see the plan and the price before you commit to anything.
Every number here is real or clearly labelled.
Each figure on this page is either a client's own tracked result or marked as an illustrative model of how the system applies. As we ship more engagements, those models give way to fresh case studies — the same straight reporting you'll get working with us.
See how the system would apply to you
Book your free lead-leak audit. We'll show you exactly where your growth is leaking and how we'd fix it — honestly, with no inflated promises, and yours to keep either way.
Book my free audit