IgniteMedia Labs
Capture the buyers already looking for you.
When someone searches for what you sell, intent is at its peak. Google Ads captures that moment — but only pays off if those clicks land in a system that qualifies and converts them.
What it does
We build and manage search, Performance Max and retargeting campaigns aimed at high-intent demand, with the tracking to know what's actually producing revenue. Every click feeds your qualification layer, so spend is judged on pipeline — not on impressions.
Where it sits in the system
Google Ads is your fastest demand-capture lever. It sits alongside SEO in the demand layer and feeds the same lead-gen and CRM system, so paid and organic compound instead of competing.
Built to connect, not to sit in a silo
Campaign architecture
Search, PMax and retargeting structured around intent and margin — not a one-size account.
Conversion tracking
Clean measurement tied to real revenue, so budget follows what works.
Ongoing optimisation
Continuous testing of bids, creative and audiences to drive cost-per-acquisition down over time.
You probably need this if…
Clicks cost more, convert less
Your cost-per-click keeps climbing while the leads getting through feel weaker — you're paying more to attract worse-fit buyers.
You can't tell what's working
Spend goes out, some leads come in, but nothing ties a specific campaign to actual revenue — so you're optimising blind.
Leads land and leak
Traffic hits a page or inbox with no qualification behind it, so good buyers get buried with bad ones and your team wastes hours.
From wasted spend to measured pipeline
Account & tracking audit
We rebuild conversion tracking against real revenue first — so every later decision is judged on pipeline, not clicks.
Restructure around intent
Search, PMax and retargeting structured by intent and margin, aimed at the buyers most likely to convert, not the cheapest clicks.
Test & drive cost down
Continuous testing of bids, creative and audiences, feeding the qualification layer so cost-per-acquisition trends down over time.
Before you book a call
How much should I budget for Google Ads?
There's no universal number — it depends on your market's competition and margins. We scope it on the call against the pipeline you need, never a generic percentage of revenue.
Will you just spend more to show results?
No. The whole point is lower cost-per-acquisition. We judge spend on qualified pipeline, so the goal is more revenue per unit of budget, not a bigger invoice.
What if my landing pages are weak?
Then ads alone won't save you — which is why this connects to the conversion layer. We'll tell you honestly if the constraint is the page, not the campaign.
See how this fits your growth
Book a strategy call. We'll show you where this layer plugs into your wider system — and whether it's even the right place to start.
Book a Growth Strategy