Growth plans

Built around
what growth requires.

Different businesses have different constraints. Our engagements are structured around the problem, the systems required to solve it and the stage of growth you’re in.

Find the right engagement Talk growth

How it works

Start with the problem.
Then build the plan.

We do not begin by forcing businesses into a predetermined marketing package.

We understand the objective, diagnose the constraint and determine what combination of strategy, execution and infrastructure is required.

Then we define the engagement.

Ways to work with us

Different problems.
Different engagements.

Where to start

You don’t need to know
what service you need.

01

“I know exactly what needs to be built.”

A Focused Project may be appropriate.

02

“We need growth, but several things aren’t working.”

Diagnosis followed by a Growth System may be a good place to start.

03

“We have traction and need consistent execution.”

An Ongoing Growth Partnership may be appropriate.

04

“We don’t know what is holding us back.”

Strategy & Intelligence is often a useful place to start.

Capabilities

Whatever the
constraint requires.

An engagement may activate one capability or connect several around the same growth objective.

Scope

Clear before
we build.

01

Conversation.

Understand the business and objective.

02

Diagnosis.

Understand the current situation and constraint.

03

Priorities.

Determine what matters now versus later.

04

Scope.

Define responsibilities, deliverables and systems required.

05

Plan.

Agree timeline, investment and measurement.

06

Build.

Begin execution.

Investment

Scope first.
Investment second.

The investment depends on the problem being solved, the capabilities required and the depth of execution.

  • What we’re solving
  • What we’re building
  • What Ignite owns
  • What the client owns
  • Timeline
  • Investment
  • How success will be measured
Scoped after discovery.

Fit

Built for businesses
ready to build properly.

Useful work needs a clear objective, access to the right information and a view of the wider customer journey.

We are generally not structured around isolated activity, vanity metrics or execution disconnected from the decisions the business needs to make.

Frequently asked questions

Commercial clarity.
Before the work begins.

01How much does working with Ignite cost?

Investment depends on the problem, scope, capabilities and depth of execution. We define the work and responsibilities before proposing commercial terms.

02Do you offer monthly retainers?

Ongoing work can be structured as a growth partnership when continued execution and optimisation are required. The model and responsibilities are agreed for the specific engagement.

03Can we hire Ignite for one project?

Yes. A Focused Project can address one clearly defined problem with an agreed objective, scope and build.

04Do we need to use all of your services?

No. The capability mix follows the problem. An engagement may use one capability or connect several.

05Can you work with our existing marketing team?

Yes. We can work alongside internal teams and specialist partners when responsibilities, priorities and communication are clear.

06Can you work with our internal designer or developer?

Yes. We can define where Ignite leads, where the internal team leads and how the work connects before execution begins.

07How long are your engagements?

Timing depends on the objective, scope, available information and depth of execution. The timeline is agreed before work begins.

08What happens before we receive a proposal?

We begin with the business context, objective and current constraint. We then clarify priorities, responsibilities, scope, timeline, investment and measurement.

09Can we start with one project and expand later?

Yes. A focused engagement can solve one constraint first. Any later expansion should follow what the business needs and what the work reveals.

10Do you work with businesses outside India?

Yes. IgniteMedia Labs works with businesses in India and internationally.

Start here

Let’s find what
growth requires.

Tell us where the business is, where you want it to go and what’s getting in the way. We’ll start there.