More qualified traffic.
Reach people whose intent matches what the business offers.
Services
SEO, AEO & GEO
For long-term growth.
Be discoverable wherever your customers search — Google, AI tools and beyond. We build search infrastructure that brings the right traffic and converts it into real business.
01Search
02Discovery
03Visibility
04Trust
05Business growth
SEARCH SYSTEMFound.
Understood.
Chosen.
Understood.
Chosen.
Overview
Search built
for what’s next.
Search is no longer just Google. Your customers are also searching on AI tools, maps, voice and niche platforms. We help you show up, stand out and convert — now and in the next wave.
Visibility across Google, AI and maps.
Create a clear, connected presence wherever customers look.
Stronger brand authority.
Build useful signals that make expertise easier to understand and trust.
Content that actually converts.
Connect discovery to a useful next step instead of chasing traffic alone.
What we do
A complete search
growth system.
Strategy, content and technical infrastructure work as one connected system.
SEO Strategy & Audit
Technical, content and competitor analysis with a clear growth plan.
↗Keyword & Content Strategy
Topics and content that match real search intent.
↗On-page & Technical SEO
Structure, performance and indexing foundations that help search engines understand the site.
↗AEO & GEO Optimisation
Clear entities, answers and evidence designed for answer engines and AI search.
↗Local SEO / GBP
Local visibility across maps, profiles and location-led searches.
↗Measurement & Optimisation
Useful reporting that connects visibility, enquiries and business decisions.
↗How it works
A system for
continuous improvement.
Diagnose.
Audit the current search system and identify the constraint.
Map opportunity.
Prioritise audiences, queries, pages and platforms.
Build.
Create the technical and editorial foundation.
Publish / implement.
Ship improvements in a measured sequence.
Measure.
Track visibility, qualified actions and commercial signals.
Improve.
Use evidence to strengthen the next cycle.
Relevant work
Real work.
Real businesses.
EngineRoom.
Building demand for automotive services through growth systems.
Automotive ServicesStrategy · Paid media · Content · Conversion
PRARC Design Studio.
Strengthening their digital presence.
Interior DesignWebsite · Search · Digital presence
Greendawn Projects LLP.
Building the digital foundation for an interior & construction business.
Interior + ConstructionWebsite · UX · Digital foundation
Why Ignite
Search connected
to the business.
Strategy
Search priorities connected to positioning and commercial goals.
Intent
Content connected to the questions and decisions customers make.
Infrastructure
Technical foundations connected to reliable discovery.
Decisions
Measurement connected to the next useful action.
FAQs
Questions worth
answering.
01What is the difference between SEO, AEO and GEO?+
SEO improves visibility in traditional search. AEO structures useful answers for answer engines, while GEO helps content and brand information become understandable to generative AI systems. The disciplines overlap and work best as one connected search system.
02How long does SEO take?+
Timing depends on the market, the current website and the work required. Technical fixes can be implemented quickly, but sustainable authority and organic visibility usually build over time. We define leading indicators before work begins.
03Do you work with existing websites?+
Yes. We can audit and improve an existing website, recommend focused changes or work alongside a wider redesign when the current structure limits growth.
04Can you handle local SEO?+
Yes. Local search work can include Google Business Profile, location signals, service-area content, reviews strategy and the website pages needed to support local discovery.
05Do you create SEO content?+
Yes. Content work can include research, briefs, articles, landing pages, service pages and optimisation of existing material. Every piece is tied to a clear audience and purpose.
06How do you measure performance?+
We agree on useful measures for the engagement, such as qualified visibility, relevant rankings, organic landing-page performance, enquiries and assisted conversions. We avoid reporting activity without business context.
Start a conversation
Ready to build
long-term visibility?
Let’s find the search opportunities worth pursuing.